Cookie Policy

At Draft King Sportsbook, we believe in radical transparency regarding the technologies we employ to ensure our platform is the most secure, responsive, and personalized online sports betting and iGaming experience in the industry. This Cookie Policy explains in granular detail what cookies are, how we utilize them, how third-party partners we collaborate with may use cookies on our platform, and the choices available to you regarding these technologies.

By continuing to browse our websites or by logging into our mobile applications, you agree that we can place cookies and other tracking technologies on your device in accordance with this policy. If you do not wish for us to use cookies in this way, you may set your browser to reject them, though doing so will significantly impact your ability to utilize our full suite of betting tools and wagering interfaces.

1. What Are Cookies and Why Do We Use Them?

A "cookie" is a small text file that is stored on your device (computer, tablet, or smartphone) when you visit a website. This file allows the website to "remember" your actions, preferences (such as your preferred odds format: American, Decimal, or Fractional), and login status over a period of time. This prevents you from having to re-enter your information every time you navigate between our sportsbook, casino, and account management dashboards.

We use cookies and similar tracking technologies (such as web beacons, pixels, and mobile device identifiers) for the following fundamental purposes:

• Ensuring Platform Functionality: Providing a secure, seamless environment for placing wagers.
• Authentication and Security: Verifying your identity and detecting unauthorized access attempts, which is critical for protecting your account funds and personal information.
• Performance Monitoring: Analyzing how users interact with our platform to optimize speed, reduce latency during high-traffic sporting events, and fix software bugs.
• Personalization: Tailoring content, promotions, and odds boosts specifically to your betting behavior and team preferences.
• Compliance and Integrity: Assisting in geolocation verification (confirming you are physically present in a legal state for wagering) and fraud prevention.

2. Categories of Cookies We Utilize

To provide a clear and organized understanding, we have categorized the cookies we use into the following buckets:

A. Strictly Necessary Cookies

These cookies are fundamentally required for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as logging into your account, setting your privacy preferences, or filling in registration forms. These cookies are essential for maintaining the integrity and security of the betting platform.

B. Functional Cookies

Functional cookies enable us to provide enhanced functionality and personalization. For example, they allow us to remember your preferred odds display format (e.g., fractional vs. decimal) or your favorite sports leagues so that our platform opens with your most-viewed events. If you do not allow these cookies, some or all of these services may not function optimally.

C. Performance and Analytics Cookies

These cookies allow us to measure and improve the performance of our site. They help us identify which pages are the most popular, which sports markets are most frequently accessed, and how visitors move around our site. This information is aggregated and, therefore, anonymous. If you do not allow these cookies, we will not know when you visited our site, and we will be less able to monitor its performance.

D. Targeting and Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still experience advertising, but it will be less targeted to your personal betting interests.

3. Third-Party Cookies and Service Providers

In addition to our own cookies, we may also utilize various third-party cookies to report usage statistics of the service, deliver advertisements on and through the service, and to ensure our legal compliance. For instance, our geolocation vendor, GeoComply, utilizes specialized cookies and device fingerprinting to confirm your physical location as required by the Wire Act and state gaming regulations. Furthermore, we employ advanced analytics providers like Google Analytics to understand traffic patterns. Please note that these third-party entities have their own privacy and cookie policies, and we encourage you to review them.

4. Managing Your Cookie Preferences

You possess the absolute right to decide whether to accept or reject cookies. You can exercise your cookie preferences by modifying your web browser settings. Most browsers allow you to:

• View Cookies: See which cookies are currently stored on your device.
• Block Cookies: Configure your browser to reject all or specific cookies.
• Delete Cookies: Clear all stored cookies upon exiting your browser.
• Set Preferences: Set your browser to notify you whenever a cookie is offered.

Please be aware that if you choose to reject or delete all cookies, some parts of our website may not function correctly. For example, you may be unable to place wagers, view your bet history, or maintain your logged-in session. For more detailed information on how to manage cookies across various browsers (e.g., Chrome, Safari, Firefox, Edge), please visit the help documentation provided by your specific browser developer.

5. Changes to This Cookie Policy

As the landscape of online data privacy, regulatory compliance, and technological development evolves, we may update this Cookie Policy. When we make material changes, we will notify you by updating the "Effective Date" at the top of this document and, where appropriate, providing a more prominent notice (such as a site-wide banner or email notification). We encourage you to periodically review this page for the latest information on our use of tracking technologies.

6. Contacting Our Data Protection Team

If you have any specific questions, concerns, or feedback regarding our use of cookies or this Cookie Policy, our dedicated Privacy and Compliance team is ready to assist you. You may reach out to us at any time via the following channels:

• Email: [email protected]
• Mailing Address: Draft King Sportsbook Legal Department, 123 Betting Boulevard, Suite 500, Las Vegas, NV 89109
• Compliance Portal: Visit the "Data Privacy" section within your Account Settings dashboard to submit an automated request.